FREUDENHERZ CONCEPT STORE

Sustainability, quality, fairness, and mindfulness guide every decision from purchasing to well beyond the point of sale.

Who is behind Freudenherz?

Hi there... it's me, Elvira. For over 15 years, my heart has beaten for the catering industry. At the same time, I have always been passionate about fashion, textiles, materials, and sustainable production. The dream of being self-employed had therefore been with me for a long time, and when I learned that Freudenherz, a place I loved visiting myself, was looking for a new home, I knew: This is my chance.

Today, I get to unlock the door every morning, breathe in the scent of fresh coffee, look through the shop, and think: This is my life. A feeling I will never take for granted.

I hope that Freudenherz is a place where you can briefly forget the everyday grind. A place to browse, drink coffee, chat, and take a deep breath. A place you leave with a smile – and one you are always happy to come back to.

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